Weekly Blog

I always thought that video games had interesting examples of typography.  The fantasy elements allow for some extremes that more conservative items wouldn't be able to pull off.  What I like about the Dragon Age logo is that it's simple enough to read even though it's in all caps. 

Dying light is a completely different example of typography in video games.  The text is grungy, and scary.  It tells you that the game is going to be a tough one with all the jump scares and suspenseful chases.  

I actually never liked the Assassin's Creed font.  It's hard to read and they put everything way too close together.  It doesn't fit the pirate motif of the game 

This Dragon's Dogma.  It's a Japanese game, and you can almost tell just by looking at the typography.  The placement is a little strange and unorthodox, and the in your face design is a bit confusing to people not accustomed to so much going on.

This is the logo for my old college.  I appreciate the sense of detail put into the type, but never cared for the greek looking lady.  

Weekly Blog

Weekly Blog

This is a superworms container.  It's literally actually filled with superworms.  They're for my lizard but from a design standpoint it's kind of childish but it works.  I know that there's worms in there and I don't think my bearded dragon cares.

The Reese's logo is definitely a classic.  I know for a fact it's been around a long time and I don't think it needs any changing.  Sure it's a little retro, but like Coca Cola it's a classic. 

This is the htc logo for my phone.  I always kind of liked this logo because it looked so technologically savvy.  It's simple and blocky and reminds me of technology.  The sleek black color also helps.

This is the Skippy logo.  It's honestly a bit stuck in the 90's, but it's kid oriented and succeeds in getting their attention, so that's always something to consider.

These taquitos have a really sad box.  Really sad.  The font is way too typical, not colorful enough, and hardly appetizing.  There's nothing about this font that says "eat these they're good!"  Which is a shame.

Weekly Blog

Weekly Blog

This is the Bounty logo on a group of paper towels.  I always thought it was eye catching and not too in your face, which is nice.  They do use a bit too much color with their logo, however, distracting you from their brand.  

I always thought the Kirkland logo was awful.  Literally terrible.  It's just type in a box, why hasn't anyone tried to fix this in the last century?  The type besides the logo is well placed and nice to look at, I wish they would follow suit.  

This candy bar looks like a child made it.  I'm not kidding, I don't know who picked out this type.  Whoever they are, however, seems to exist in the 90's.  It's crunchy alright, crunchy something.  

I always thought that for an amusement park/candy/everything franchise, Hershey park would be better at typography.  They are not.  I really do not know what else to say here.

Gamestop always had a nice logo to me.  Easy to read, eye catching, simple, not too distracting.  Also the games inside help my opinion.  

I like how they keep cropping up on this chick in the starbucks logo.  On a typography note, however, the font is easy to read and bold.  I like how the white goes along with the green.  Usually I don't.

 In this example of typography you see the Khol's Logo.  I think it's absolutely horrific.  It's the most basic awful thing I think I've ever seen and to make it worse they just decided to plop it in a box.

In this example of typography you see how you put out a fire.   The type is very bold and pronounced, making it easy to read in chaotic situations.  I think that this is a good example of typography

In this example of typography you see the Wawa logo, which I've always liked.  I like the goose and I like the boldness of the type itself.  I may not like the Iced Tea font itself, but the Wawa logo is nice

In this example of typography, you see a crossing sign.  The type is bold and easy to read, it's also black on a yellow background, making it stand out significantly